About Starchoice

About Starchoice

We value the decisions you make to the Starwood hotels as your preferred hotel group. Starchoice was founded in 1994 in Asia-Pacific and has since successfully expanded to Europe, Africa & Middle East, with our Starchoice community consistently growing. For over 10 years, we have given decision-makers, like yourself, the recognition you deserve.

The Starchoice programme rewards all non-professional travel arrangers, secretaries and personal assistants, who book at least 10 room nights per year for choosing Starwood as their preferred hotel group.

The Starchoice programme is open to applicants from Europe, Africa & Middle East and from Asia-Pacific, with the permission of their employer.

Excluded from the programme are professional travel agents, hotel employees, travel company employees or those who earn commission or incentives on hotel bookings.

How it works:
Every time you book a room night at one of our participating Starwood properties, you receive 100 Starchoice points in your personal Starchoice account. These points accumulate and allow you to select personal rewards from an exciting range of benefits.

Whether you fancy free pampering or a treat at Four Points by Sheraton, Sheraton, W Hotels, Le Méridien, Luxury Collection, Westin and St.Regis Hotels & Resorts properties, or indulge in selected lifestyle gifts, your Starchoice points offer you a personal reward for valuing the Starwood Experience.


By joining the Starchoice programme, you will become part of an exclusive online community, which is recognised and rewarded for its decision-making. As a Starchoice member, you will receive invitations to members-only events and special member offers. What’s more, each time you book a room night at one of our participating hotels, 100 Starchoice points will be added to your personal account. As the points in your account accumulate, you choose how to spend your points on an array of exciting Starchoice rewards, ranging from free nights at participating Starwood hotels, Hotel Cash Vouchers, airline transfer and car rental vouchers. Or spend your Starchoice points on selected lifestyle items.
*Note that some benefits might only be available in certain countries



Participating hotels
Browse participating hotels by country or keyword.